Plant-based Protein Supplements: Products Tailored to Suit Consumer Preferences Gain Momentum in Market

Global Plant-based Protein Supplement Market



The ongoing transformation of veganism into a culture has highlighted the plant-based diet as the newfound arena of palatability. Upfront endorsements by popular sports celebrities like William sisters and mike Tyson are further gravitating the masses towards veganism. This emergent concept of defiance for animal products is generating profitable opportunities for a number of stakeholders in the value chain of plant products, starting from crop producers to sellers. Manufacturers of plant-based products are trending with this cultural outburst of animal supporters to establish firm ground for their brand name in the market.



Recommended article: Global Market Study on Plant-based Protein Supplements



Millennial Trends Shape Growth Trajectory for Market



While veganism has a huge impact on the growth of plant-based products market, it is not the only thing that matters. The millennial population has a larger role to play than expected. This population is highly particular regarding eco-friendliness and health which brings several aspects like vegetarianism, clean labeling, and sustainability at the forefront. All of these factors constitute to be major propellants for plant-based product’s popularity.



Along with these demographic alignments, lactose intolerance and allergies from animal products cannot be ignored as determinants of market growth. Large lactose intolerant consumer base has a consequential impact on the performance of plant-based products’ market. Influenced by the notion of saving animals, a huge chunk of the non-vegetarian population is gradually turning into flexitarians, prepping consumer base for plant-based products.



Protein Supplements Answer Nutrient Deficiency in Plant-Based Diets?



Heath benefits of vegetarian diets have been highlighted by government reports, which play a crucial role in the treatment of ailments such as cardiovascular diseases and cancer. However, the case is not the same for exclusively plant-based diets. Correlation of “nutrition deficiency” with plants has led to the undermining of a plant-based diet for years. However, the educated consumer segment is unperturbed by such a conception. The quest for sustainability is driving the consumers towards plant-based supplements that invariably compete with animal-based diets in terms of nutrition.



Health Conscious Population Compose Major Consumer Segment



Plant-based supplements are the new strategically designed products to cater to the dual needs of market players; filling the white space of plant diet nutrition and creating a unique brand image. The market participants in plant-based supplements ecosystem are delivering products based on macronutrient calculations which are supposed to be in equivalence with animal-based products. The millennial population is transforming into a health-conscious community, stressing on strength and muscle building food intake.



The demand for protein in health-centric diets is augmenting, creating profitable avenues for companies dealing with plant-based supplements. Though we have an amplitude of plant derivatives for protein like lentils and peanuts, their distinguished composition and flavor generally make them incompatible as a single savory dish, unlike non-vegetarian options like chicken and meat. Apprehending this bracket of growth, food companies have come up with plant-based protein supplements.



Plant-based protein supplements are gaining rapid traction in the market as a sports drink owing to the growing population of gym-goers and health enthusiasts. Continual arrival of new products in the plant-based protein supplements ecosystem is intensifying the competition in the market. Manufacturers are relying on recognized third parties such as the National Science Foundation (NSF) for certification to overcome the ambiguity created amongst the consumers due to a lack of legitimate government certifications. Major brands are using these certifications to entice consumers in the sports segment.



Recommended article: Get the sample copy of Plant-Based Protein Supplements Market



Packaging and Labelling Open Doors to Profitable Opportunities for Manufacturers



They are further expanding their market on the basis of ease of use and packaging. The growing popularity of ready to drink (RTD) products is eyed as a blueprint of market growth by market competitors. Resonating with the sustainability trend, eco-friendly materials like glass have been introduced in RTD packaging to deliver a greater impact in the consumer conscience.



Market enthusiasts are thoroughly investigating the changing purchasing habits of consumers to develop relative insights. These insights are leading them towards innovations in terms of products and marketing strategy. The key ingredient is the new market strategy increasing the brackets of growth in plant-based protein supplements landscape. Variability in key ingredients of plant-based protein supplements is creating ample space for the companies to scale their product portfolio along with the brand image. These commodities, capturing consumer segments of animal-based products are under the scrutiny of government organizations, who have a tough stance on product labeling and its authenticity. Unexpectedly, these stringent regulations act in favor of these products as they fetch greater consumer reliability.



Market Players Embrace Key Ingredients as Marketing Tool



Market players are offering plant-based protein supplements in varied profiles as their commercialization strategy. These products promise a multifarious impact on consumer’s health and state of mind. For instance, the protein supplement profiled for offering digestive enzymes is publicized on the basis of dual benefits; improving gut health and energizing the body. Cacao-derived and chocolate-flavored plant-based protein supplements have arrived in the segment that assures to replace morning coffee.



Personalization Is the Key to Consumer Trust



In the quest to acquire maximum health-conscious consumers, companies manufacturing plant-based supplements are offering personalized supplements. This personalization takes account of all the necessary health aspects such as weight reduction targets, dietary restrictions, and food allergies. They are providing consumers with the luxury of choosing ingredient combinations according to their personal preferences. The prima facie here is to acquaint consumers with a personalized touch. Baby and kids are the other novice paradigms of growth in the plant-based protein supplements market. However unexpected it sounds, pea protein-based toddler formula is a reality.



Market participants are making investments to explore new dimensions to expand their business. Internationally established market players are practicing mergers, acquisitions, and partnerships with local players to boost their performance in the regional plant-based protein supplement market. International Flavors & Fragrances Inc., a leading innovator of sensory experiences, has entered in collaboration with the innovation giant DuPont Inc. With this collaboration, the companies hope to generate strong profitable growth for shareholders in the plant-based protein supplement market. The deal represents a big bet on plant-based meat products with varied seasoning and flavors.



Plant-based Protein Supplements Market growth is projected to continue throughout the forecast period of 2019-2027, at a CAGR of 5.4%.



The global plant-based protein supplements market has witnessed steady growth in the past few years, and this growth is projected to continue throughout the forecast period of 2019-2027, at a CAGR of 5.4%.



Author Details







Persistence Market Research: To support companies in overcoming complex business challenges, we follow a multi-disciplinary approach. At PMR, we unite various data streams from multi-dimensional sources. By deploying real-time data collection, big data, and customer experience analytics, we deliver business intelligence for organizations of all sizes.
The post Plant-based Protein Supplements: Products Tailored to Suit Consumer Preferences Gain Momentum in Market appeared first on ArticlesBase.com.